FireFly & Tesco Christmas Treats with Single Mothers & Kids

Petaling Jaya In the spirit of Christmas, Firefly Airlines together with Tesco Malaysia played host to a group of 70 single mothers and their children at Tesco Mutiara Damansara on Dec 19th 2017. The mothers with their children aged between 9 to 12 years old from the Selangor Single Mothers Association in Kuala Selangor were treated to a funfilled afternoon themed ‘Christmas Treats with Single Mothers & Kids’. FireFly Airlines and Tesco Malaysia joined hands in treating each family with RM200 Tesco shopping vouchers together with goodie bags. The mothers and their children were given about almost 2 hours to shop items they needed and desired. It was a heart-warming sight to see the happiness mirrored in the children’s faces when they picked their favourite items such as chocolates, soft-toys, stationary items and many more, whilst the mothers were seen to be getting their hands-on grocery items like sardine cans, bread, cooking oil and rice bags amongst other household items.

“We strongly believe in giving back to the community. No matter how tough we think our lives are, there’s always someone who has to face challenges that are even tougher than ours. The biggest and sole reward is the realization that we have made a significant change in someone’s life. Even if not “significant" then the least could be a positive change nevertheless”, shared Firefly CEO, Ignatius Ong.

Jida Mohamed, the Head of Communications & CSR, Tesco Malaysia said. “We are happy to co-host this event with Firefly Airlines for the first time as we share common values of giving back to the community. We believe that every little help can make a big difference especially to this group of single mothers. We hope through this little help from Tesco and Firefly, it will bring extra joy and a meaningful celebration for them and their family this year”. Backround on FireFly Firefly, Malaysia‘s Premium Short-Haul Airline began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprops out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. Firefly provides incredible value, convenient flight timings and excellent service to its passengers. On the ATP 72-500 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshments, assigned seating and convenient city airports. Firefly has received numerous awards and recognitions. In April 25, 2014 Firefly received an award for the Transportation, Travel and Tourism category. In 2012, Firefly was accorded Most Promising Brand of the Year by Putra Brand Awards. On November 15, 2011, Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognized as the Best Brand in Avration for the Brand Laureate. Firefly connects with the world through Facebook, Twitter and Instagram. About Tesco Stores (Malaysia) Sdn Bhd Tesco Stores (Malaysia) Sdn Bhd is a joint-venture company between Tesco PLC and Sime Darby Berhad. Tesco PLC is one of the world’s largest international retailers with operations in 11 countries, employing over 480,000 people and serving millions of customers every week. Across its operations worldwide, Tesco believes in serving its shoppers a little better every day. Tesco Malaysia, established in May 2002 with its first hypermarket in Puchong, Selangor, today continues to deliver excellence in areas that matters most to Malaysian customers from service, diverse product range and quality to great prices and store environment. Tesco Malaysia employs over 7,000 employees and operates 57 stores throughout Peninsula Malaysia. In 2013, Tesco paved the way in online grocery shopping with the launch of its online Grocery Home Shopping service, offering even greater convenience to customers in the Klang Valley, Penang and Johor Bahru.

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