Sony Expands “Full-frame Mirrorless” Line-up with New α7 III To Malaysian Market


• Newly Developed Full-frame 24.2MP(1) Back-Illuminated Exmor R'TM CMOS Image Sensor

with Evolved Image Processing • Wide ISO range of 100 - 51200 (expandable to ISO 50-204800 for still images) and 15- Stop(2) Dynamic Range at low sensitivities

• World Class AF system featuring 693 phase detection AF points covering 93% of image

area, 425 contrast AF points and fast and reliable Eye AF

• Continuous Shooting at up to 10 fps(3) with either Mechanical Shutter or Silent Shooting(4)

and full Auto Focus/Auto Exposure tracking • 5-axis optical in-body image stabilisation with a 5.0 step(5) shutter speed advantage

• High Resolution 4K(6) Movie Shooting with full pixel readout and no pixel binning acros

full-width of full-frame sensor

• The longest rated battery life of any Mirrorless camera(7) at 710 shots(8) per charge • Upgraded operability and functionality including addition of joystick for adjusting focus

points, Dual SD Card Slots, Super Speed USB (USB 3.1 Gen 1) USB Type-C'TM Terminal

and more

Sony has introduced yet another impressive addition to their full-frame mirrorless camera line-up, the α7 III (model lLCE-7M3). Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP(1) back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops(2) of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps(3) with either mechanical shutter or silent shooting(4) diverse 4K(5) video capabilities and more, Sony has created a new tool that gives all types of creators - from enthusiast to professional - the ability to capture content in new and different ways than they ever have before. Spectacular Full-frame Image Quality 》

α7 III with SEL2470GM

The newly developed 24.2MP(1) back-illuminated Exmor R CMOS image sensor is paired with a front-end LSl that effectively doubles the readout speed of the image sensor, as well as an updated BlONZ X'TM processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5-stop(9) improvement in image quality. The camera also features a massive 15-stop(2) dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature. This new full-frame model can also output 14 bit RAW format(10) even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step(5) shutter speed advantage. Significant Advances in AF Speed and Performance 》 The innovative new α7 III full-frame mirror-less camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS'TM capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.


AF response and tracking has also been greatly improved in the new camera, with almost 2x(9) the focusing speed in low-light condition and 2x(2) the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy. The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor(11). Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.