Original Legendary® Burgers for RM0.71 Commemorates Hard Rock’s Founding in 1971

It all started with two music-loving Americans who just wanted to find a good burger while living in London. Hard Rock’s founders had a vision to combine music, memorabilia and delicious all-American fare for a one-of-a-kind guest experience. On 14 June 1971, they opened their own American style diner in an old Rolls Royce dealership and called it Hard Rock Cafe. To celebrate the brand’s 47th birthday on Thursday, 14 June 2018, Hard Rock Cafe locations worldwide will pay homage to 1971 with an Original Legendary® Burger offer for just RM0.71 per guest on a first-come, first-served basis from 11:30 a.m. – 12:30 p.m.*.

Hard Rock’s birthday celebration aims to shine a spotlight on the brand's 47-year history and give back to the guests who helped make the Original Legendary® Burger its most popular menu item. Since 1971, Hard Rock has embraced a ‘Love All, Serve All’ motto and will continue that commitment through a one-of-a-kind experience on 14 June. Guests around the world are encouraged to stop by their local Hard Rock to join the festivities.

The Original Legendary® Burger features a beef patty topped with smoked turkey bacon, cheddar cheese, a golden fried onion ring, crisp lettuce and vine ripened tomato, served on a toasted bun with Hard Rock’s seasoned fries. Just like the artists whose memorabilia lines the walls at Hard Rock Cafes around the world, the burgers that Hard Rock Cafe serves are nothing short of “Legendary.” All burgers are made with the highest quality meats, fresh toppings, savoury sauces and rich, melted cheeses.

Hard Rock Cafe Kuala Lumpur will take birthday festivities even further with a 70’s themed party featuring staff dressed in groovy attire, costume contests, 70’s music playlist, memorabilia trivia and more. Guests are also encouraged to wear disco era clothes and join in the celebration. For more information or to find full birthday party details at your local cafe, visit www.hardrock.com.

* Original Legendary Burger promotion is only available during the first hour of cafe operations on 14 June 2018.

About Hard Rock International With venues in 75 countries, including 182 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognised companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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