The first smartphone to be equipped with the all-new GPU Turbo upgrade and the crazy smart Kirin 970 AI Flagship Chipset, honor Play surpasses industry standards through its groundbreaking graphic-processing technology for an unprecedented mobile gaming experience.
honor, the leading mobile device e-brand, officially launched the honor Play today, adding another innovative model to the brand’s smartphone series. This time, the honor Play was designed specifically to satisfy every casual and hardcore mobile gamer's needs, by delivering an optimum, high-end performance at the shocking price point of RM1,249.
The launch took place in Sunway Pyramid, where the honor Play Fair, one of the most anticipated gaming events, was organized in conjunction with the introduction of the latest gaming smartphone. honor Fans and event-goers were pleasantly surprised with special guest appearances by E-sports professionals and popular figures in the gaming industry, as they shared their thoughts on mobile gaming through an engaging gaming dialogue session.
During the launch, honor Malaysia also announced an exciting partnership with PUBG MOBILE, one of the most popular mobile games in the world. The two brands have been rapidly rising in their respective industries, and they will be working together to bring fans of both honor Play and PUBG MOBILE, as well as all game fanatics alike more exciting partnership activities in the future.
“The launch of honor Play brings major ground-breaking and industry leading smartphone technologies to mobile gamers. The support from our fans and consumers motivates us to consistently deliver and cater the best to the market. The honor Play aims to enable exceptional user experience at the best value as it delivers top-end quality and performance at a highly competitive price point that you cannot find elsewhere. It is every gamer’s ideal device to support their daily gaming needs,” said Zhao ZhiWei, Head of honor Malaysia.
Game ON with the Ultimate Performance Beast
With the GPU Turbo technology and the powerful Kirin 970 flagship chipset, the honor Play dramatically increases graphics processing, providing a smoother, faster gaming experience. The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience. It is an integrated hardware-software graphics processing acceleration technology that reconstructs the traditional graphics processing framework at the lower layer system, greatly improving the efficiency of GPU graphics processing and user gaming experience.
honor has achieved a key technological breakthrough with the GPU Turbo, improving graphics processing efficiency by 60% and reducing SoC (System on Chip) energy consumption by 30%, setting new records in smartphone performance and energy consumption balance.
In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that gives you the edge to win. Its large 6.3” FullView Display, enormous battery life and other beneficial functions make this a phenomenally fun entertainment device for all users.
An AI Boost to the Mid-Range Device
This crazy fast gaming device is AI-enabled for total immersion. The 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration that has been smartly driven by the AI capability, customized for the most popular games and matched to gameplay modes and scenarios, to deliver the truly immersive mobile gaming experience to gamers.
• AI 4D Smart Shock
o The AI real-time image and audio recognition will vibrate in 30 different scenarios according to the direction of approaching enemies and gunfire in selected games, and you will feel the kickback as you pull the trigger. 4D AI vibration and in-game notification mute can be switch on in gaming assistant and covers 30 different gameplay scenarios and 10 modes and weaponry options.
• AI 3D surround sound
o Histen 3D audio technology offers an ultra-wide 3D sound field for gamers. This virtual surround sound offers a cinematic experience with three modes: near, front and wide. This is supported by both wire earphones and headphones with 3D stereo effect.
More than Just Gaming
The gaming element might be an attractive selling point on itself for the honor Play, but it does not stop there. The honor Play has many more exciting features that are suitable for anyone looking for value in the mid-range market.
• The AI-enabled dual rear camera boasts a 16MP+2MP camera, acting as a professional photographer that auto-identifies scene types and thus adjusts the camera settings accordingly, even regulating exposure and the color after the shot was taken to ensure the perfect image. Being able to recognize 22 objects and 500+ scenarios in real-time the AI Motion Detection and Image Stabilization function enables a stable and sharp photo every time.
• honor Smart Gallery is another innovation of the honor Play to intelligently identify the characters and scenes in each photo, and create a tag for each group. You can also search for photos in the gallery using keywords like a search engine. Through a range of pre-installed applications, photos in the smart gallery can also be grouped and generated into music videos while adding AR gestures, make-up and backgrounds.
Exclusive Pre-Order Promotions
Pre-order the new honor Play on hihonor or Shopee from 7 – 9 August to stand a chance in winning a once-in-a-lifetime trip to Germany and experience the Gamescom 2018, sponsored by honor Malaysia. Early birds can also redeem limited edition merchandizes worth RM248, exclusively for honor fans and customers, while stocks last.
*Terms and Conditions apply, all gifts and vouchers are available while stocks last. For T&C regarding hihonor website, please visit https://www.hihonor.com/my/notice-297 for more info
The sale of the honor Play will officially start on the 10 August:
Those interested could also visit the exclusive honor Play roadshow on the 10-14 August at IOI City Mall with a chance to win exciting prizes on every purchase (while stocks last).
For more information on the new honor Play, please visit honor’s official e-commerce website and information portal at http://hihonor.com/my, or drop by their official Facebook page at https://www.facebook.com/HonorMY/ for more exciting updates.
honor is a leading mobile device e-brand and a part of the HUAWEI Consumer Business Group. In line with its slogan, “for the brave”, the brand was created to meet the needs of millennials through internet-optimised products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.