FASHION IS IN THE AIR : STYLE WITH HELI | A FAREL MIKHAILS FIRST


Forget about the typical fashion show on the runway. How about arriving in style from the air and catch a glimpse of beautiful tropical floral fashion show like never before?


Fashion is in the air is an innovative fashion show that defines new creative trend’s and a departure from the usual fashion runway. A rare showcase of fashion and beauties at the Grand Palace of the Golden Horses on August 19, the show is helmed by rising star in the fashion industry, Farel Mikhail Malaysia.


The designers will arrive by helicopter and flanked with their muse, comprising members of Styleicon Prestige Beauty Queen. Apart from collaboration with Urban Box, Farel Mikhail also collaborates with Shinju Pearls for luxury accessories, BloomSkin for Skin Care, NottingHeels for footwear and First Time Around for customade handbags.


Making a bold fashion statement


"We want to promote Malaysia as a fashion hub for batik through this fashion show which features tropical flowers in modern kebaya-inspired designs. And this is the first time we do a fashion show with a grand appearance from the helicopter. We want this event to be memorable and make the Malaysian fashion industry merrier with amazing and creative ideas." says Farel Mikhail.


"We want to create a new Trend for Malaysia with using local batik as one of our basic design which wearable yet trendy inspired from our local traditional kebaya turn into fusion and modern looks. This Fashion Show with helicopter is a opening gimmick and is one of the first time ever in Malaysia." says Jonathan.


The entire show will be elegant and colourful with catwalk on the runway of the hotel lobby rather than the ballroom. The hotel guests together with over 100 invited guests will be able to catch a glimpse of this show.


Farel adds, Fashion is in the air is not just another fashion show as it has a powerful message of love for nature and Malaysia. We want the world to know Malaysia has its own unique and exotic designs, especially our floral batik. Remember the song Love is in the air”? Our Fashion is in the air will surely be an inspiring ground-breaking fashion show.


Farel Mikhail is a Malaysian fashion brand for over eight years. The founder, Farel himself is an award-winning designer, well-recognised in the fashion community. The brand made headlines in many fashion events, namely, Malaysia Fashion Week, Islamic Fashion Festival, KL International Hijab Fair, KL Fashion Week and many more.


This is much attributed to his strong marketing partner, Jonathan, founder of Urban Box.


It looks like Malaysia is set to soar in the fashion scene with more rising fashion designers who are risk-taker and think out-of-the-box.


Address: No.30-2, Jalan Wangsa Niaga Biz Avenue, Taman Sri Rampai Business Park, 53300 Wangsa Maju, Kuala Lumpur

About Farel Mikhail International Sdn Bhd


Farel Mikhail is Malaysias homegrown brand set to make waves in the international fashion scene. The brand made its debut in 2010 with menswear and soon, the founder, Farel Mikhail himself was awarded Best Menswear during Anugerah Bintang Popular Berita Harian 2012. With the increasing demands for urban stylish ladieswear and Muslimah fashion, Farel Mikhail forays into the womens fashion with his trademark fashion of more curves for women of the new millennium. Since then, the brand has made headlines in Malaysia Fashion Week, Islamic Fashion Festival, KL International Hijab Fair, KL Fashion Week, Batik Fashion Show and many others. Farel also boosts his career with the support of the Government especially Matrade by organising his own fashion show such as Aidilfitri Fashion Week Syawalista KL, featuring the latest Hari Raya collection.


About Urban Box