LOCAL AGRICULTURE GETS A BOOST FROM TONY ROMA'S AS IT CELEBRATES 12th ANNIVERSARY IN MALAYSIA

October 31, 2018

 

 

Commemorative menu items feature locally sourced ingredients fresh from the farms
 
Tony Roma's is 12 this year! In conjunction with its anniversary, Tony Roma's is cooking up fresh new menu items, featuring ingredients and produce specially sourced directly from local farmers, in support and promotion of the local agricultural industry. 

 

Besides supporting local agriculture and farmers, this unique new initiative is also aimed at infusing an authentically Malaysian flavour by incorporating locally sourced ingredients into Tony Roma's menu to present a truly local take on some of Tony Roma's offerings. 

 

The launch of Tony Roma's 12th Anniversary Specials was officiated by Dato' Nazipah Jamaludin, Deputy Director General of Operations, Federal Agricultural Marketing Authority (FAMA). 

 

“We hope Malaysians will take to this new menu which features local ingredients, thereby creating a uniquely Malaysian taste that we have come to love. At the same time this new initiative also raises the possibility of introducing these uniquely Malaysian flavours to Tony Roma's international menu as well, thereby promoting local flavours, in addition to supporting local farmers and agriculture," said Salleharon Ahmad, Senior Marketing Manager of Tony Roma's Malaysia. 

 

This limited time dining experience awaits visitors at all Tony Roma's outlets in Malaysia from 1st October to 30 November 2018.

 

The new menu additions include three main entrees, one of which is the Ribeye with Green Chili Sauce (RM85.90*)➜ . Headlining this mouthwatering number is a tender 10-ounce Ribeye steak, delightfully flavoured with a specially concocted mild green chilli sauce, made wholly from fresh green chillies from the hilltops of Cameron Highlands. 

 

Lamb lovers or those who prefer a slightly exoticly tangy twist to their meal may opt for the Grilled Lamb Shoulder with Pineapple Sauce & Salsa (RM89.90*) ⬇  . This dish which is bursting with flavor features four juicy pieces of tender lamb chops perfectly infused  with a savoury marinade and served with a duet of fresh pineapple salsa over a sweet pineapple sauce, made with fresh pineapples grown in Ayer Hitam, Johor.

 

Hot and aromatic on the outside, yet tender and juicy on the inside, the Half BBQ Chicken with Aromatic Ginger Sauce (RM39.90*) ⬇ lends an Asian twist to this traditionally western favourite. only at Tony Roma's in Malaysia, this new item uses fresh ginger grown in the quaint outskirt of Bentong to bring that unmistakable and authentic ginger flavour and aroma. 

 

Each of these new main entrees come with two sides, which guests can choose from a possible three side choices, specially created for the festivities. The mouth-watering choices include Green Chili Potatoes (RM6.00*), featuring specially cooked potatoes, flavoured with a mouth-watering coating made primarily with green chilies from Cameron Highlands. The Deep Fried Okra (RM5.00*), on the other hand, features fresh okra, perfectly fried till golden brown, while maintaining its leafy freshness to eventually produce tantalizing veggie nuggets that are as crunchy as they are addictive. 

 

For a heartier side-dish, guests may opt for the Aromatic Ginger Rice (RM6.00*), a fragrant and fruity rendition of Malaysia's most loved staple which goes well with any choice of main entrée.

 

Of course, no meal is complete without the perfect beverage to complement these entrees and side dishes. And Tony Roma's certainly has not left any stone unturned here with four beverage selections at RM15 each, to match perfectly with any meal. These include the Strawberry Romarita, which is definitely a strawberry lover's delight made with fresh strawberries, orange juice, lime sour mix and fresh lime juice, all shaken together with ice and served in a sugar-rimmed glass with a strawberry garnish.


For a more intense flavour, guests may opt for the Wild Berry Romarita which replaces the fresh strawberries with wild berries, which is, dare we say-berry good! 

 

For a more tropical flavour, the Mango Romarita infuses an adventurous island mix of blended mango, orange juice, fresh lime juice and lime sour mix, shaken with ice and served in a sugar-rimmed glass with a fresh orange wedge. Meanwhile, Tony Roma's Classic Romarita has proven time and again to be a crowd-pleaser with ultimate tart and sweet pairing of orange juice, fresh lime juice and lime sour mix. 

 

Said Irene Tiong, Brand General Manager of Tony Roma's Malaysia, "Being one of the world's largest casual dining concept chains of restaurants, we at Tony Roma's realise that our operations, like an business, leave a significant impact in the communities in which we operate. Therefore we see it as our responsibility to make this impact a positive one. " 

 

As Malaysians, one of our favourite pastimes has got to be food. We love our food. But while we enjoy our food, we seldom take time to think about the labour that goes behind creating even one dish - in flavour of our food. cluding the many farmers who struggle to grow these ingredients that make up the unique This is why we embarked on this initiative to give our local farmers the recognition they tr uly deserve while incorporating a Malaysian flavour to our western dishes." 

 

“Tony Roma's has always been known as a place where friends and family can just come together and simply have a good time. While we do what we do best, we also wanted to give back to the community, which is why we embarked on this initiative to create new menu items that support local agriculture.”

 

“These new additions to our menu, however, weren't just created on a whim, but after careful planning, backed by recipes that have been tried and tested in our very own kitchen to create these perfect offerings. We are truly proud of the final outcome, which not only celebrates local produce but also promotes truly Malaysian flavours," explained Irene Tiong "

 

All prices quoted in Ringgit Malaysia (RM), inclusive of 10% service charge & 6% service tax.

For more information about Tony Roma's, visit www.tonyromas.com.my 

About Tony Roma's 

"Providing an Amazing Experience to Our Team Members and Guests" is the company mission of Tony Roma's, one of the most globally recognizable names in the industry. A full service, c family restaurant, Tony Roma's is where you can find premier BBQ ribs and steaks in over 150 family restaurant locations on six continents.

 

Since the first outlet was opened in Florida in 1972, Tony Roma's has focused on serving its signature BBQ beef and lamb ribs, world famous Onion Loaf and Kickin' Shrimp, seafood, steaks, pasta, chicken, sandwiches and burgers. The company has won numerous awards across the U.S. for the "Best Ribs" and has also received nationally acclaimed industry recognition as "The Best Ribs in America". In 2017, Tony Roma's has been acknowledged as the 'Master Franchisee of the Year' at the Malaysia Franchise Since the Awards 2017, proudly presented by the Malaysian Franchise Association (MFA). 

 

Tony Roma's first outlet in Malaysia was opened at Sunway Pyramid, Petaling Jaya on 4th October 2006. Currently, there are 12 Tony Roma's outlets-nine in the Klang Valley, two in Johor and one in Melaka. 

 

In Malaysia, Tony Roma's is not just a place for ribs anymore. The menu has been expanded to include variety for all guests; not just rib eaters. Available is an extensive selection of seafood, steaks, chicken, lamb, salad, sandwiches and burger entrées along with the most unique appetizers and mini desserts. 

 

All food items served are suitable for Muslim consumption.

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