STARBUCKS OPENED THE FIRST EVER RESERVE™ DRIVE-THRU IN SETIA ALAM
Starbucks opened its first ever Drive-thru with a Reserve™ bar, at the new Starbucks Reserve™ Setia Alam Drive-thru. The newly renovated Starbucks store now accommodates a Reserve bar where customers can come in to enjoy premium Reserve coffee or conveniently purchase Starbucks beverages through the drive-thru window. Created to cater for all coffee-lovers, this Starbucks Reserve™ Setia Alam Drive-thru is the 10th Reserve Store and the 43rd Starbucks Drive-thru in Malaysia.
The Starbucks Reserve™ Setia Alam Drive-thru features a drive-thru window and two bars inside, a main bar that serves Starbucks core offerings as well as a Reserve™ coffee bar which offers seven brewing methods, including pour-over, Chemex®, coffee press, siphon, Black Eagle espresso, Clover® and nitro cold brewing. Visitors can not only grab a quick Starbucks on-the-go through the drive-thru window but also now enjoy a unique menu of Starbucks Reserve™ specialty coffee and beans which are brought to life by Starbucks’ very own baristas, called Coffee Masters.
“For 20 years, Starbucks has consistently innovated new store concepts to fulfil the diverse needs of the Malaysian market. Today marks yet another significant milestone as we take everything we have learned around coffee, and customer behavior, to create a new exciting hybrid store experience,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei. “The opening of the first Starbucks Reserve Drive-thru store in Malaysia will allow us to cater to both those looking for the convenience of having their coffee on-the-go, or for the coffee-lovers looking to discover rare and exceptional coffee in an immersive space,” added Mr. Sydney Quays. “Here at Starbucks, we are constantly exploring different avenues to elevate our customers’ experience through an immersive coffee environment. After meticulous planning, we decided that this was a prime location for our 10th Reserve™ Store because of its strategic location and the requests of our Reserve™ customers who reside in this area.”
The Starbucks Reserve™ Setia Alam Drive-thru opened its doors on 1 May 2019 and is Malaysia’s first ever Reserve Drive-thru. It is also the 10 th Reserve store and the 43 rd Drive thru outlet. The Starbucks Reserve™ Setia Alam Drive-thru joins locations with ThenGardens Mall, Sunway Pyramid, SkyAvenue Genting Highlands, Publika, Desa Parkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor, Berjaya Times Square and Mid Valley Southkey.
This new Starbucks Reserve™ in Setia Alam adds to the list of existing Starbucks Reserve™ stores at The Gardens Mall, Sunway Pyramid, SkyAvenue Genting Highlands, Publika, Desa Parkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor and Berjaya Times Square. Additionally, the Drive-Thru store is adorned with a hand-painted mural on one side of the exterior wall and interior wall. Dedicated to the 10th Starbucks Reserve™ opening in Malaysia, the mural was designed by Malaysian artist The Sliz, touching on layers of local Baba Nyonya-inspired motifs, realistic depictions of hands enacting coffee-related actions, and The Sliz’s own personal touch.
Inspiring coffee passion and innovation, Starbucks Reserve™ beans are sourced from the rarest, most extraordinary coffees farms around the world, and often from remote areas with limited harvests from lots as small as a family backyard. Customers will be able to enjoy these unique Reserve™ beans such as the new Guatemala La Colina Farm which processes fresh cherry-to-bean in the southern Guatemalan region. The medium-bodied coffee emits white floral aromas producing a delightful cup of coffee with pomelo and red currant notes. Ignite your coffee curiosity with the newest Reserve Coffee Beans:
New! Ethiopia Haile Estate - The Ethiopian Haile Estate by Haile, a former long-distance running world champion, uses his Olympic-winning spirit to grow this beautifully, complex coffee. The Ethiopian Haile Estate beans have a medium acidity and medium body seeping with floral aromas with highlight notes of strawberry and bright cherry sweetness.
New! Kenya Gikanda - The Kenya Gikanda coffee hand-selected by Ann Traumann, Reserve™ green coffee buyer, highlights orange blossom aromas, notes of grapefruit and lemon rind. She expressed love at first taste with the medium-bodied coffee which has a high acidity level but expresses caramelly sweetness.
The new Starbucks Reserve™ Setia Alam Drive-thru opened its doors on 1 May 2019 and customers get to enjoy its Reserve™ ambience or a quick Starbucks coffee fix through the drive-thru. The already launched Summer 1 promotional Reserve™ coffee beans are priced at RM85 onwards and are available in any brewing method.
Starbucks Coffee Masters Certification Program: To ensure that each cup of coffee is perfectly brewed, we ensure our baristas are the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program. Baristas, who are certified Coffee Masters are the experts in all things coffee, e.g. roast profiles, origin and blending, how coffee is processed, and much more. These Coffee Masters are recognizable via their unique black aprons.
For more information, please visit Starbucks Malaysia website at www.starbucks.com.my.