HONOR 20 SERIES OFFICIALLY LAUNCHED IN MALAYSIA
Just days after its global launch in London, HONOR Malaysia yesterday launched the flagship HONOR 20 Series in Malaysia with Wonder Girl, Mira Filzah. Joining the HONOR family of ambassadors, previously – Zizan Razak, SonaOne and the recently announced catbassador, Captain Meow, Mira Filzah is set to #CaptureWonder with the new HONOR 20 Series. At RM 1,699, the HONOR 20 will be available in two colour variants; Midnight Black and Sapphire Blue.
With Mira Filzah’s penchant for style and beauty, the partnership with Mira Filzah showcases HONOR’s mission to continuously create powerful combinations of youthful aesthetics with unmatched photography capabilities for that are accessible.
“As someone who appreciates fashion and beauty, I really enjoy trying out new and different personal styles. I resonate with HONOR’s mission of bridging the gap between fashion and technology. The HONOR 20 Series’ battery is powerful enough to last me all day, and both its rear and front cameras are perfect for capturing meaningful moments in my life,” said Mira Filzah. “I’m thrilled and honoured to join the HONOR family and I look forward to sharing my experience as I capture my wonder with the latest HONOR 20 Series”.
Mira is no stranger to the local entertainment scene and quickly rose to fame for the movie, Rise: Ini Kalilah, TV dramas and talk shows in less than four years.
“The arrival of the first quad-camera smartphone by HONOR symbolizes another milestone and we’re excited for the HONOR 20 Series to allow our users to capture magic moments anywhere, anytime, offering versatilities to make a completely new work of art” said Zhao Zhiwei, Head of HONOR Malaysia. “HONOR continues to tirelessly be on a quest to combine functionality and pure aesthetics, and we’re excited to have our Wonder Girl, Mira Filzah guide our users to capture their wonder through the wonders of 48MP AI Quad Camera, cutting-edge dynamic holographic design and all-round user experience”.
From Left to Right: Mr. AK Tee, Group General Manager of ECS, Ms. Lydia Foo, Sales Director of HONOR Malaysia, Mira Filzah, HONOR 20 Series Wonder Girl, Mr. Zhao Zhiwei, Head of HONOR Malaysia, Mr. Janson Kwan, General Manager of Teletel Corporation announcing the price of the new HONOR 20 at RM 1,699
The Wonder of 48MP AI Quad Camera with Flagship Features The flagship quad camera leads with a Sony IMX586 48MP Main Camera, featuring the advanced AI Ultra Clarity mode and AIS Super Night mode to empower users to capture clearer. The quad camera is also packed with the 16MP Super Wide Angle Camera, 8MP Telephoto Camera, and the 2MP Macro Camera, which allows users to capture wider and closer with Optical Image Stabilisation (OIS).
The HONOR 20 Series also sends shock-waves across the industry by the innovation of AIS Super Night mode and the industry’s largest F1.4 aperture(1). Powered by the AI multi-frame stabilisation technology and an enhanced algorithm, the mode creates ultra-clear night shots with heightened brightness, lower noise, and better color preservation. With more light passing through the lens owing to the F1.4 aperture, users can record their magical moments in greater detail even in dimly-lit environments. The AI-enabled cameras and the industry-leading features altogether contribute to a DxOMark score of (2).
The 48MP AI Quad Camera enables users to capture photos with extreme clarity during the day, especially with the AI Ultra Clarity mode. After that, the Dual-NPU and the Dual-ISP of the 7nm Kirin 980 AI chipset(3) collate the best details from each of these photos into one “Super 48MP Photo” with its quality surpassing normal 48MP pictures. The details and colours are adjusted for enhanced vividness. With the 16MP Super Wide Angle Camera, users can capture more with an extensive 117° viewing angle. The Optical Image Stabilisation (OIS) prompts the tiny gyro-sensors to quickly shift pieces of the lens glass to the off-set motion before the image is converted into a digital format, creating a sharper image even with shaky hands.
2MP Macro lens can give users a creative edge by offering new perspectives that the naked eye would never be able to see. It allows users to capture incredible details as close as 4cm, ideal for photographers who enjoy shooting flora and fauna. Similarly, the ability to zoom in on a subject at 3X lossless optical zoom, 5X hybrid zoom, 30X digital zoom, means that users can shoot minute details with absolute discretion - a useful feature for nature-loving photographers who are looking to photograph elusive wildlife or street photographers who portray the hustle and bustle of city life.
The Wonder of Cutting-Edge Dynamic Holographic Design The HONOR 20 Series redefines the user experience by becoming the first product in HONOR’s history to introduce a multi-dimensional, Dynamic Holographic glassback. Meticulously crafted through HONOR’s industry-first Triple 3D Mesh technique, the two-stage process first creates a depth layer using nanotechnology to engrave millions of miniature prisms Upon completion of this intricate process, the engineers continue with the assembly of 3D curved glass, colour layer, and depth layer. As light passes through the prisms in the depth layer, light is reflected and refracted in all directions.
Coated in either Phantom Black, Phantom Blue, Midnight Black or Sapphire Blue, the colour layer of HONOR 20 Series is combined with the glass and depth layer in a vacuum environment under the precise control of temperature and pressure. The outcome is a depth-inducing optical effect that makes the HONOR 20 Series stand out from its predecessors. Due to the complex process, for every 100 back covers, only 20 meet the stringent standards.
Zhiwei Zhao, Head of HONOR Malaysia introduces HONOR Malaysia’s Wonder Girl, Mira Filzah
The Wonder of an All-Round User Experience HONOR’s “Always Better” ethos drives the brand to go beyond the textural and colour design of the Dynamic Holographic glassback. HONOR 20 Series boasts a 6.26" all-view display with a 91.7% screen-to-body ratio. With a 4.5mm in-screen camera, the all-view display allows an even more enthralling visual experience without compromising on aesthetics.
The fingerprint sensor on the right side of its aluminium frame has been positioned to complement the natural placement of fingers when one picks up a phone. The asymmetrical “L-shaped” positioning of the four camera lenses allows for a 4,000 mAh(4) battery that can support a full-day uninterrupted use(5). Meanwhile, the HONOR 20 Series adopts a Graphene cooling sheet technology,(6) a new thermal solution that can efficiently dissipate heat and thus maintaining the optimal performance.
In terms of mobile gaming, the HONOR 20 Series is equipped with the industry-leading GPU Turbo 3.0 – a feature that boosts the device’s gaming capabilities by offering users an enhanced visual and tactile experience. Backed by consumer demands, HONOR 20 Series has teamed up with approximately 25 most sought-after mobile games right now including Fortnite, PUBG Mobile, and Arena of Valor.
Apart from the viewing and gaming experiences, users can indulge in an immersive audio experience through the Virtual 9.1 Surround Sound feature powered by Histen 6.0. This is the first time that this cutting-edge technology is applied to smartphones. The Virtual 9.1 surround sound supports most earphones and packs an in-built dual microphone with noise reduction – a system tailored according to the specific needs of technophiles and audiophiles.
The HONOR 20 Series will be available in Malaysia soon. For more information on the HONOR 20 Series, head over to HONOR’s official e-commerce website and information portal at http://hihonor.com/my. Updates can be found at the official Facebook page at https://www.facebook.com/HonorMY/.
(1) Featured particularly on HONOR 20 PRO
(2) Based on the performance of HONOR 20 PRO
(3) This is the world’s first mobile phone SoC chipset, the world’s first cortex-A76 architecture chipset, the world’s first dual NPU design, and the world’s first chipset to support LTE Cat.21.
(4) The HONOR 20 comes with a 3,750mAh battery.
(5) Based on HONOR lab testing
(6) It is only available on HONOR 20 PRO. HONOR 20 comes with just a graphite sheet.