DASHING ANNOUNCES OFFICIAL REGIONAL PARTNERSHIP IN MALAYSIA WITH JUVENTUS
Merriment fills the air as ardent football fans gather at the IOI City Mall today. Coming from all walks of life, these fans are here to commemorate the official regional partnership in Malaysia between two larger-than-life icons – DASHING, Malaysia’s leading brand of male grooming and personal care products and Juventus , one of the world’s most respected and revered football clubs. DASHING, a name that stands for fun, brotherhood, contemporary masculinity and active lifestyle, transformed the mall’s centre court into an interactive exciting Football Experience Centre. At this unique “experience centre”, guests were able to put their football skills to the test with games such as Radar Speed Cage, Target Football, Goalkeeper Reaction Test and Electronic Skills Mat.
From left; Mr. Tomas Aricó – Head of Partnership of Juventus, Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia, Mr. David Trezeguet – Juventus Legend, Mr. Venkat Jangam, – Marketing Manager, Wipro Unza and Mr. Federico Palomba, Managing Director, Juventus Football Club, Hong Kong Branch with the Serie A Trophy on DASHING & Juventus Official Partnership Announcement at IOI City Mall, Putrajaya
“Juventus and DASHING are two distinctive icons in their respective fields – one in the world of football and the other in men’s personal care and grooming,” said Mr Sriram Krishnamurthy, Chief Executive of Wipro-Unza Malaysia. “Both brands share identical values and bro-codes such as supreme team spirit, brotherhood, always ready to back one another, enjoying each other’s success, and the constant passion to excel and win.”
Sriram adds “In the coming months, DASHING has lined up a number of exciting launches, activations and promotions in partnership with Juventus . Several Malaysian fans will get the golden opportunity to visit the facilities of Juventus first-hand, in a money-can’t buy experience”
Tomas Aricò, Juventus Head of Partnerships, stated: “The announcement of this partnership with DASHING in Malaysia represents for Juventus another significant step into its international activity and confirms Club growing presence in the APAC region further supported by its newly opened branch in Hong Kong, here represented by its Managing Director, Federico Palomba”.
“I am delighted to attend this announcement event,” Federico Palomba added. “This partnership has been the first opportunity we facilitate for the Club’s new partnerships development in the APAC region. We will strive to provide the best support to activate the strategic partnership in such a key market and look forward to our great success in the near future.”
As part of the partnership, DASHING is proud to announce the DASHING x Juventus Buy , Whatsapp & Win Contest which will be running from October 2019 – March 2020 is set to reward every winner with the ultimate football experience - 6 grand prize winners will be flown to the Italian city of Turin for a once in a lifetime opportunity to meet their favourite Juventus players in person as well as watch live match at the Allianz Stadium – the home ground of Juventus. Other cool prizes include exclusive official autographed Juventus merchandises and limited edition DASHING / ELITE x Juventus gift sets.
Win this exclusive opportunity with a few simple steps. Consumers can participate in this contest by buying any product of DASHING or ELITE at any participating outlet in Malaysia and partake in a Whatsapp entry competition. To encourage more participation and make dream come true for all Football fans in Malaysia there is no restriction on amount or number of items that needs to be purchased for participation.
“I am so honoured and elated at the same time to visit Malaysia and meet Juventus fans here for the first time,” says Trezeguet at the event. “From the thunderous applause alone, I can see how passionate Malaysians are when it comes to football. I guess that’s the true beauty of football — it’s not just a sport; it’s a tie that binds everyone, everywhere, together.” For the last 25 years, DASHING has been at the top of its game as a leading men’s personal care and grooming product purveyor, thanks to the undying loyalty of its fans,” says Venkat Jangam, Marketing Manager for Wipro-Unza Malaysia. “Thus, this fabulous experience is one of our ways to express gratitude for the continuous support we have received from Malaysian men. We are sure they will see for themselves why the DASHING – Juventus partnership is the coming together of champions.”
Fans also were in absolute awe when, for the first time in Malaysia, they are able to get up-close and personal with the legendary Serie A trophy. Throughout its illustrious 122 years of history, Juventus has won the most with 37 championships.
Event aside, a complete 360-defree marketing campaign will be rolled out nationwide, and this includes a limited-edition range of DASHING x Juventus co-branded products that will be retailed on special point-of-sales materials bedecked with the club’s iconic black and white livery. The limited-edition collection is slated to meet fans in March next year. The DASHING x Juventus event at IOI City Mall will be opened to the public on 28 November 2019 and ends on 1st December 2019. #DashingJuventus